Analytics for Transaction-Level Data

As the pace of commerce increases, so does the need for faster, more targeted business action. Increasingly, companies are finding that transaction-level data holds the information that is vital to attaining greater profitablility.

Behavioral Targeting

Customer activity arrives from diverse sources such as javascript tags, point-of-sale terminals and RFID tracking events. Automated decision systems transform this data into behavioral models that optimize each business decision. The ROI of automated business initiatives depends on the accuracy and timeliness of these decisions.

Predictive, Not Retrospective, Analytics

Precision targeting involves a more refined use of data than is typically encountered in traditional business intelligence. Traditional BI is oriented towards producing retrospective summaries - reports of what has already happened. In contrast, precision targeting uses statistical methods to produce forward-looking metrics that optimize the return on investment of each business action.

What does deepVoxel do?

deepVoxel offers analytical tools and services that produce optimal decisions on transaction-level data. We do this with innovative technology that enhances the ability of analyst to identify risks and opportunities in large data sets. We offer this technology as a product, or as part of our analytics services.

What you'll see in our demo.